Iām not sure if youāre on my side of TikTok, but apparently phrases likeĀ āHot Girls ReadāĀ andĀ āHot Girl WalkāĀ are trademarked now.
And honestly? What the actual hell.
Maybe Iām just being grumpy, but it feels ridiculous to me that common internet phrases are being locked down and treated like proprietary intellectual property.
The thing that gets me is that neither of these creators invented the concept of being a āhot girl.ā In modern pop culture, that phrase is practically synonymous with Meg Thee Stallion. She built an entire movement around being a Hot Girl. Sheās arguablyĀ theĀ Hot Girl. Yet you donāt see her firing off cease-and-desist letters every time someone captions a selfie āhot girl summerā or uses the phrase in a TikTok.
Because thatās what culture does. People take phrases, remix them, adapt them, and make them part of everyday language.
Whatās especially strange is that most people didnāt even know these phrases were trademarked in the first place.
The average podcaster, blogger, book club organizer, or Spotify playlist creator isnāt sitting there running trademark searches before they name something. Theyāre using phrases that have become part of the internetās shared vocabulary. Then suddenly theyāre finding out these words are protected because theyāre being asked to take something down.
And thatās where things start to feel weird.
Particularly withĀ Hot Girl Walk, which seems to be at the center of a lot of the legal enforcement conversations. Maybe thereās a legal justification for it. Iām not a trademark lawyer. But as a regular person looking in from the outside, itās hard not to wonder why a Spotify playlist needs to disappear. Why does a podcast need to be renamed or removed?
I thought we were all supposed to be in the women-supporting-women era.
Instead, it sometimes feels like women building communities around books, wellness, fitness, and self-improvement are being treated as legal problems because they happened to use a phrase thatās become incredibly common online.
And maybe thatās what bothers me most.
A strong brand isnāt just a phrase. Itās the person behind it. Itās the community, the content, the personality, and the trust youāve built with your audience. If your entire brand can be threatened because someone else used three words that have become part of the cultural vocabulary, then maybe the phrase wasnāt the brand in the first place.
People trademarking popular sentences will never stop being weird to me.
Maybe thatās why I was relieved when courts rejected attempts to lock down phrases like āRise and Shineā after a viral Kylie Jenner moment. Especially because that clip didnāt go viral because people were inspired by itāit went viral because the internet collectively thought it was funny.
The same goes for Donald Trumpās attempt to trademark āYouāre Fired.ā Thatās a phrase people had been saying long before reality television existed. Some expressions are so embedded in everyday speech that trying to claim ownership over them just feels absurd.
I understand trademarks exist for a reason. Nobody wants someone else impersonating their business or confusing customers. Protecting a unique company name makes sense. Protecting a logo makes sense. Protecting a product line makes sense.
But trying to claim ownership over phrases that have already entered the public conversation feels different.
The cynical part of me wonders if the endgame isnāt actually building a lasting brand at all. Sometimes it feels like the real business model is creating a trademark and then aggressively enforcing it against anyone who accidentally wanders into the same territory.
Maybe Iām missing something.
Or maybe weāve reached the point where every catchy phrase on social media gets trademarked until weāre all afraid to name a podcast, a playlist, a book club, or a walking group without first consulting an intellectual property attorney.
Either way, itās weird.
